Starting today, we are proudly introducing a new chapter in our journey: OKX. Formerly known as OKEx, we are rebranding to reflect our evolution from a leading centralized crypto exchange into a comprehensive gateway for the decentralized future. Our new identity — represented by the name OKX, the updated logo, and the unified platform experience at okx.com — signals our commitment to innovation, inclusivity, and the limitless potential of Web3.
This transformation is more than just a name change. It's a strategic evolution aligned with the rapid growth of the cryptocurrency ecosystem and our expanding role within it.
👉 Discover how OKX is shaping the future of digital finance and decentralized innovation.
Why the Change to OKX?
When we first entered the crypto space, Bitcoin was still in its early stages, Ethereum was being coded, and most blockchain applications existed only as theoretical whitepapers. Yet, even then, we saw a powerful vision: a truly open financial system where individuals have full control over their value, identity, and digital lives.
That vision inspired the creation of our platform. Originally named OKEx — with “Ex” standing for "Exchange" — we focused on building a reliable, secure, and accessible marketplace for users worldwide to trade digital assets. As a centralized exchange, this model made sense at the time and helped accelerate adoption across global markets.
But much has changed since then.
Today, the total market capitalization of cryptocurrencies exceeds $2 trillion, rivaling traditional asset classes. Decentralized finance (DeFi), non-fungible tokens (NFTs), blockchain gaming, and immersive metaverses are no longer futuristic concepts — they are real, growing ecosystems transforming how people interact with money, ownership, and online communities.
Web3 is no longer a buzzword. It’s a movement — and OKX is at the forefront.
We’ve expanded far beyond our roots. While continuing to operate one of the most advanced centralized trading platforms serving over 20 million users, we’ve also invested heavily in decentralized infrastructure. This includes:
- MetaX: A multi-chain, non-custodial wallet offering seamless access to DeFi, DApps, and NFTs.
- OKC (OKX Chain): A high-performance decentralized blockchain capable of processing ~1,000 transactions per second, with an active developer community and growing ecosystem.
- NFT Marketplace: A curated platform connecting creators and collectors across blockchains.
- DEX Aggregator: Enabling efficient decentralized trading across multiple protocols.
We are no longer just an exchange. We are a full-stack Web3 gateway — and our brand should reflect that reality.
The “X” in OKX stands for exploration, expansion, and exponential possibilities. It represents the intersection of finance, technology, creativity, and human potential. By dropping the “Ex” and embracing “X,” we’re signaling our intent to go beyond trading — to empower users to explore DeFi, create NFTs, build on blockchains, earn through play-to-earn games, and participate in autonomous communities.
What Stays the Same?
While our name and brand have evolved, our core mission remains unchanged.
We remain deeply committed to decentralization, user empowerment, and technological innovation. Our goal is to help build a smarter, fairer, and more inclusive financial future — one where billions of individuals can access tools that were once reserved for institutions.
Our focus on customer experience hasn’t wavered. Every product decision we make is guided by your needs. Whether during market highs or volatile downturns, your trust has carried us forward. With this rebrand, we’re not changing who we serve — we’re enhancing how we serve you.
You can still expect:
- Industry-leading security and reliability
- Low-latency trading infrastructure
- 24/7 customer support
- Transparent operations
- Continuous product improvements
And now, with OKX, you’ll also gain deeper integration across centralized and decentralized services — all within a unified ecosystem designed for simplicity and scalability.
👉 Explore the next generation of crypto experiences built for both beginners and experts.
What’s Next for OKX?
Our rebranding is just the beginning.
Over the next 6 to 12 months, you’ll see a full rollout of our new identity across all platforms — apps, websites, customer support channels, and community touchpoints. But beyond aesthetics, we’re accelerating development on several key fronts:
1. Expanding MetaX
MetaX will become your all-in-one portal to Web3. More than just a wallet, it will offer:
- Cross-chain asset management
- Integrated DEX swapping
- NFT portfolio tracking
- DApp discovery and interaction
- Identity and reputation layering (in development)
2. Scaling OKC
OKX Chain (OKC) is already live with strong performance metrics. We’re now focusing on:
- Increasing developer incentives
- Supporting Layer 2 solutions
- Integrating with major cross-chain bridges
- Launching grants for community-driven projects
3. Strengthening Token Utility
Two tokens power our ecosystem:
- OKB: The utility token for the OKX platform, used for fee discounts, governance participation, and ecosystem rewards.
- OKT: The native token of OKC, used for staking, transaction fees, and network governance.
We’re enhancing utility for both tokens across trading, staking, DeFi yield opportunities, and exclusive access features.
4. Bridging CeFi and DeFi
One of our biggest goals is to simplify the transition between centralized finance (CeFi) and decentralized finance (DeFi). Through unified login experiences, cross-platform portfolio views, and smart routing between exchange types, we aim to remove friction for users navigating both worlds.
Frequently Asked Questions
Q: Why did OKEx change its name to OKX?
A: The rebrand reflects our evolution from a crypto exchange to a full Web3 platform. "X" symbolizes exploration, innovation, and the convergence of decentralized technologies like DeFi, NFTs, and metaverses.
Q: Is OKX still a safe and regulated platform?
A: Yes. OKX maintains strict security protocols, cold storage systems, insurance funds, and compliance frameworks. We continue to work with regulators globally to ensure responsible innovation.
Q: Do I need to take any action after the rebrand?
A: No action is required. Your account, assets, and login details remain unchanged. The transition will be seamless across all devices.
Q: Will OKB and OKT tokens be affected by the rebrand?
A: No. Both tokens retain their original functions. OKB continues as the platform utility token; OKT remains the native token of OKC.
Q: Can I access DeFi apps directly through OKX?
A: Yes. Through MetaX, you can interact with DApps, swap tokens via DEX aggregation, manage NFTs, and explore DeFi protocols — all within the OKX ecosystem.
Q: Is OKX available in my country?
A: Service availability varies by region due to local regulations. Please check official resources for up-to-date access information.
👉 Start exploring decentralized possibilities with a platform built for tomorrow’s internet.
Final Thoughts
The future of finance isn’t just digital — it’s decentralized, intelligent, and user-owned. At OKX, we believe everyone should have the tools to participate in this transformation.
Our new brand is not just about a new logo or domain. It’s about a renewed promise: to innovate relentlessly, empower every user, and co-create the next era of the internet with you.
The journey ahead is Xciting. And together, we are Xcelerating into it.
Welcome to OKX.