In the fast-evolving world of blockchain and Web3, few professionals bridge the gap between technology and human experience as seamlessly as Sophie Kornick. As the leader of global events at the Monad Foundation, she brings a rare blend of creative vision, technical understanding, and strategic execution to the forefront of decentralized innovation.
Her journey into the blockchain space wasn’t a straight path—but that’s exactly what gives her perspective its depth.
From Concerts to Crypto: A Creative Evolution
Sophie began her career in concert production, where she learned the power of live experiences to move people. Over time, she transitioned into experiential marketing, collaborating with major brands like Nike, Walmart, and the NCAA. These roles sharpened her ability to craft immersive environments that resonate emotionally and drive engagement.
Eventually, she founded Soko Productions, a full-service agency specializing in large-scale live events with a growing focus on Web3 clients. Under her leadership, Soko executed high-impact activations for Chase, Solana, Lyrical Lemonade, and Diageo—projects that combined storytelling, design, and cutting-edge tech.
👉 Discover how live events are shaping the future of blockchain adoption.
It was during this time that Sophie first encountered the Web3 and cryptocurrency space in 2018. Initially drawn to the philosophy of decentralization, her interest deepened in 2020 with the rise of NFTs and their potential beyond digital art—into identity, access, and community building.
That curiosity led to a pivotal collaboration: producing Monad Madness, the Monad Foundation’s first pitch competition in New York City. The event was a technical and creative challenge—but also a revelation. Working alongside a team building a high-performance Layer 1 blockchain that’s fully EVM-compatible reignited her passion for innovation at scale.
After successfully delivering the event, Sophie transitioned into a full-time role leading global events for the foundation—a move that aligned her creative instincts with a mission she deeply believes in.
Redefining Innovation Through Experience
For Sophie, innovation isn’t just about technology—it’s about emotion.
“Events are about evoking feelings, building atmosphere, and creating memories. Redundancy doesn’t inspire—it numbs.”
She draws inspiration from artists and creators who push boundaries: James Turrell’s manipulation of light and space, Toaster’s electrifying poetry performances, DJ Ca$h Era’s genre-defying sets that build community through rhythm, and Es Devlin’s monumental installations that transform perception. Even Martin Creed’s minimalist interventions remind her that impact doesn’t require scale—just intention.
But inspiration doesn’t come only from galleries or stages. Sophie makes it a point to show up—physically—in spaces where creation is happening: sports arenas, fashion runways, tech conferences, gallery openings. Each experience feeds her understanding of what’s possible when people gather with purpose.
This curiosity fuels her approach to event design. In an industry where many default to familiar formats—panels, keynotes, expo halls—she asks: What haven’t we tried yet?
Building Joy: The Crocs x Demon Slayer Experience
One of Sophie’s most memorable projects was bringing the Crocs x Demon Slayer exhibit to life at New York Comic Con alongside Tara Carsner and Hometeam.
The challenge? A limited budget, tight timeline, and an intensely passionate fan base. The opportunity? To turn a simple brand activation into a cultural moment.
Through smart design and narrative-driven storytelling, the team transformed a modest footprint into an immersive world that captured the spirit of the anime. The result? Over 3.5 million digital impressions and lines wrapping around the convention center.
“I’ve never witnessed such pure excitement IRL.”
That energy—the sight of fans waiting hours just to step inside a space she helped create—reaffirmed her belief in the power of live experiences. It wasn’t just marketing; it was joy made tangible.
👉 See how immersive experiences are driving engagement in Web3 ecosystems.
The Tech Shaping Her Vision
Today, Sophie is energized by two parallel frontiers: blockchain infrastructure and physical production technology.
At the core is the Monad protocol, currently in testnet. Unlike other Layer 1 blockchains that trade EVM compatibility for speed or decentralization, Monad aims to deliver all three—100% Ethereum Virtual Machine compatibility without sacrificing performance. This kind of technical ambition is rare—and it’s accelerating rapidly thanks to open collaboration and real-time community feedback.
On the creative side, advances in LED technology, especially flexible and transparent screens, are transforming how digital content integrates with physical environments. These tools allow for adaptive, responsive spaces that blur the line between virtual and real—perfect for events that aim to educate, inspire, and connect.
A New Kind of Event: From Leisure to Legacy
Previously, Sophie focused on environments of leisure—fun, social connection, even escapism. At Monad Foundation, the goal has shifted.
Now, she designs spaces for deep technical dialogue, developer collaboration, and real-time problem-solving. These aren’t just gatherings—they’re catalysts for innovation.
This shift challenges her creatively in rewarding ways. How do you make complex blockchain concepts accessible? How do you foster trust and openness among developers from different ecosystems? How do you turn a conference into a co-creation lab?
Her answer lies in intentionality: every detail—from lighting to layout to agenda—is crafted to serve the community’s needs.
“The role of the artist is to make revolution irresistible.” – Toni Cade Bambara
Sophie sees the Monad blockchain as revolutionary—not just technically, but philosophically. It embodies decentralization, inclusivity, and long-term sustainability. And through events, she aims to make that revolution not only possible—but desirable.
What’s Next for Sophie Kornick?
With a successful APAC tour behind her—including Monad Madness in Hong Kong and ecosystem showcases in Bangkok and Seoul—Sophie is now mapping out the rest of 2025.
The focus remains on building bridges: between developers and users, ideas and implementation, technology and humanity. Her vision is clear—the best blockchain should have the best events.
Because when people feel inspired, included, and empowered, adoption follows naturally.
Frequently Asked Questions
Q: What is Sophie Kornick known for?
A: Sophie Kornick is recognized for her leadership in global event strategy within the Web3 space, particularly as head of events at the Monad Foundation. She blends experiential marketing expertise with blockchain innovation to create impactful live experiences.
Q: What is the Monad Foundation?
A: The Monad Foundation is developing a high-performance Layer 1 blockchain that is fully compatible with the Ethereum Virtual Machine (EVM), aiming to combine speed, scalability, and decentralization without compromise.
Q: How did Sophie enter the blockchain industry?
A: Sophie entered Web3 in 2018 through experiential projects and founded Soko Productions, which later partnered with Monad Foundation to produce its flagship event, Monad Madness—leading to her current role.
Q: What role do events play in blockchain adoption?
A: Events serve as critical touchpoints for education, community building, and developer engagement. Well-designed experiences can demystify complex technologies and drive meaningful participation.
Q: What technologies excite Sophie right now?
A: She’s particularly excited about advancements in flexible LED displays and transparent screens that enable more immersive physical-digital integrations, as well as the rapid evolution of the Monad protocol during its testnet phase.
Q: Why are live experiences important in Web3?
A: Despite being a digital-native ecosystem, Web3 thrives on human connection. Live events foster trust, spark collaboration, and create emotional resonance—key drivers of long-term adoption.
👉 Explore how next-gen blockchain platforms are redefining digital interaction.
Core Keywords:
Web3 events, blockchain innovation, Layer 1 blockchain, EVM compatibility, immersive experiences, decentralized applications (dapps), event production, crypto adoption