In a bold move signaling its commitment to innovation and long-term financial resilience, DDC Enterprise, Ltd. (NYSEAM: DDC), the leading Asian multi-brand consumer food company behind DayDayCook, has unveiled a transformative strategy to integrate Bitcoin into its treasury reserves. The company also announced the appointment of seasoned Web3 and digital asset expert Alex Yang as its new Strategic Advisor.
This landmark decision positions DDC at the forefront of corporate adoption of cryptocurrency as a strategic asset class, aligning with growing trends among forward-thinking public companies seeking portfolio diversification and inflation-resistant holdings.
A Strategic Shift: Integrating Bitcoin into Corporate Reserves
Under the newly announced plan, an investment group will contribute up to 100 Bitcoin (BTC) to DDC’s treasury over approximately three months. In exchange, DDC will issue Class A common stock at a premium pricing structure ranging from $0.50 to $1.25 per share, representing a significant 100% to 400% premium over recent trading prices.
The first tranche of 25 BTC is expected to be delivered upon execution of the final agreement, with subsequent deliveries scheduled every 4–6 weeks. This phased approach ensures controlled integration while supporting long-term financial planning.
Key Terms of the Agreement
- Bitcoin Contribution: Up to 100 BTC (valued at approximately $8–8.5 million based on current market rates) will be added to DDC’s balance sheet.
- Equity Issuance Model: A tiered pricing model starts at $0.50 per share and gradually increases to $1.25, rewarding early participation while safeguarding shareholder value.
- Lock-Up Period: Shares issued to the investment group will be subject to a minimum 180-day lock-up period, reinforcing long-term alignment with DDC’s growth trajectory.
- Milestone-Based Commitment: Future disbursements are tied to performance milestones, ensuring mutual accountability and strategic synergy.
Why Bitcoin? The Rationale Behind the Decision
DDC’s decision to adopt Bitcoin reflects a calculated strategy focused on financial innovation, risk mitigation, and future-proofing its corporate finances.
1. Balance Sheet Diversification
By allocating a portion of its reserves to Bitcoin—a decentralized, scarce digital asset with a fixed supply cap—DDC enhances its financial resilience against inflation and currency devaluation. This move mirrors similar actions by major corporations like MicroStrategy and Tesla, who have recognized Bitcoin’s potential as a long-term store of value.
2. Premium Equity Financing Without Dilution Risk
The tiered stock issuance model allows DDC to raise capital at a premium, avoiding undervaluation commonly associated with traditional equity raises. This structure protects existing shareholders from dilution while attracting partners who believe in the company’s vision.
3. Institutional Validation and Market Confidence
The involvement of an experienced investment group underscores strong institutional confidence in DDC’s leadership and strategic direction. It also signals growing acceptance of cryptocurrency not just as a speculative asset, but as a legitimate component of corporate treasury management.
Welcome Alex Yang: Web3 Visionary Joins Leadership Team
Complementing this strategic shift, DDC has appointed Alex Yang as Strategic Advisor. Mr. Yang brings extensive expertise in blockchain technology, digital asset trading, and Web3 innovation.
As CEO of Volmart, a cross-asset market maker active on CME, Eurex, Bursa Malaysia, and TFEX, Yang has pioneered the convergence of traditional finance (TradFi) and digital assets. Prior to Volmart, he led Virtual Economy Tech Limited, a blockchain solutions provider for regulated exchanges.
Yang also holds influential roles in academia and global leadership networks:
- Vice Chair of the Hong Kong China Financial Association
- Deputy Director at the Southern University of Science and Technology Data Science Innovation Center
- Member of the Aspen Global Leadership Network
His appointment strengthens DDC’s ability to navigate the evolving digital economy and explore future applications of blockchain in consumer engagement, loyalty programs, and supply chain transparency.
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About DayDayCook: From Content Platform to Global Food Brand
Founded as a digital cooking content platform, DayDayCook has evolved into a powerhouse in the global Asian food market. The company offers convenient, healthy ready-to-eat, ready-to-cook, and ready-to-heat meals that celebrate authentic Asian flavors.
With a growing portfolio of brands including Nona Lim, Yai’s Thai, Omsom, MengWei, and Yujia Weng, DDC caters to diverse palates across North America and beyond. Its mission remains rooted in making high-quality, culturally rich cuisine accessible to modern consumers—now enhanced by innovative financial stewardship.
Frequently Asked Questions (FAQ)
Q: Why is DDC adding Bitcoin to its reserves?
A: To diversify its balance sheet, hedge against inflation, and signal confidence in digital assets as a long-term store of value.
Q: How much Bitcoin will DDC acquire?
A: Up to 100 BTC, delivered in tranches over approximately three months.
Q: Will this affect DDC’s core food business?
A: No—this is a treasury management strategy. The company remains fully committed to expanding its consumer food brands globally.
Q: Is this a one-time investment or part of a larger crypto strategy?
A: While Bitcoin is the initial focus, DDC may explore broader Web3 integrations in the future, especially in customer engagement and loyalty.
Q: When will the Bitcoin transfer begin?
A: The first delivery of 25 BTC is expected within 30 days after final agreements are signed.
Q: How does the stock issuance protect existing shareholders?
A: By issuing shares at a premium price (up to 400% above market) and enforcing an 180-day lock-up, dilution risks are minimized.
Looking Ahead: Web3 Integration Beyond the Balance Sheet
Chairwoman and CEO Norma Chu emphasized that this initiative is just the beginning:
“This partnership reflects deep confidence in DDC’s future and the strategic value of Bitcoin. But it’s more than finance—it’s about innovation. We’re exploring ways to bring Web3 experiences directly to our consumers, from tokenized rewards to blockchain-verified sourcing.”
With this bold step, DDC joins a growing cohort of publicly traded companies redefining corporate finance in the digital age—blending culinary heritage with technological foresight.
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