The cryptocurrency landscape in India continues to evolve, and platforms that prioritize localized engagement are emerging as key players. One such initiative making waves is CoinEx’s recently concluded campaign: "INR Exclusive: Become a Merchant to Earn Up to 18 USDT Daily." Running from May 21 to June 7, 2025, this 18-day event was designed specifically for Indian users interested in peer-to-peer (P2P) trading.
By incentivizing liquidity provision in Indian Rupees (INR), CoinEx not only strengthened its presence in one of the world’s most dynamic crypto markets but also empowered local traders with real earning opportunities. This article dives into the mechanics of the campaign, its impact on the CoinEx ecosystem, community growth, and how it influenced adoption of the native $CET token.
How the INR Exclusive Campaign Worked
CoinEx structured the campaign to be simple, transparent, and highly accessible. To qualify, participants needed to:
- Register an account on CoinEx
- Complete KYC verification
- Become a verified P2P merchant on the platform
- Actively trade USDT against INR throughout the campaign period
Once registered, merchants could post buy or sell advertisements for USDT/INR pairs. Their daily trading volume—calculated between 00:00 and 23:59 IST—determined their ranking.
Each day, the top two buyers and top two sellers were rewarded:
- Top 2 buyers: 8 USDT each (total 16 USDT)
- Top 2 sellers: 10 USDT each (total 20 USDT)
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Crucially, no single merchant could win more than five times during the entire campaign. This cap ensured broader participation and prevented dominance by a few high-volume traders, promoting fairness and inclusivity.
Rewards were distributed within 7–15 days after the campaign ended, adding reliability to the incentive structure. CoinEx also implemented strict monitoring systems to detect and disqualify fraudulent activity, ensuring only legitimate traders benefited.
Key Highlights of the Campaign
- Duration: May 21 – June 7, 2025 (18 days)
- Eligibility: Verified Indian users with completed KYC on CoinEx
- Trading Pair: USDT/INR on the P2P platform
- Daily Rewards: Up to 36 USDT distributed daily among top performers
- Win Limit: Maximum of 5 wins per user
- Reward Distribution: Within 7–15 days post-campaign
From day one, the campaign drove a noticeable surge in INR-denominated P2P trading volume. New merchants flocked to the platform, while existing ones increased their activity to stay competitive. The visibility of real-time leaderboards further fueled engagement.
Importantly, the campaign attracted attention beyond individual traders—it resonated with crypto influencers and community moderators across Telegram and other social channels in India. Their participation helped onboard new users and educate them about safe P2P practices, price competitiveness, and optimal listing times.
This organic outreach amplified CoinEx’s reach and positioned it as a user-centric exchange deeply embedded in local crypto culture.
Building a Trust-Based P2P Ecosystem
One of the most lasting impacts of the campaign was the strengthening of trust within CoinEx’s P2P community. For many Indian users, this was their first experience with a structured, reward-driven P2P marketplace.
Through consistent interaction—posting ads, fulfilling orders, resolving disputes—buyers and sellers built reputations and long-term trading relationships. These interactions fostered a sense of accountability and transparency that is essential for sustainable P2P ecosystems.
CoinEx’s Indian Telegram groups saw significant growth in both membership and engagement. Users actively shared strategies on maximizing profits, avoiding scams, and maintaining high response rates—all contributing to a more informed and resilient trading community.
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Moreover, the campaign gave rise to what can be called “semi-professional” P2P traders—individuals who began treating P2P trading not just as a side hustle but as a legitimate income source. By offering clear rules and reliable payouts, CoinEx validated the economic potential of honest, consistent trading.
Boosting Awareness and Utility of $CET
While the campaign focused on USDT rewards, it indirectly boosted interest in $CET, CoinEx’s native utility token.
As trading volume surged, so did transaction fees—many of which were paid using $CET to take advantage of fee discounts. This practical use case highlighted CET’s value within the ecosystem.
Additionally, users exploring CoinEx more deeply discovered other benefits tied to CET:
- Staking for passive income
- Access to VIP tiers with enhanced features
- Participation in token sales and exclusive events
CoinEx’s ongoing buyback and burn program—which uses 20% of total trading fees to repurchase and destroy CET tokens—received a temporary boost due to increased fee revenue during the campaign. While short-term price effects may vary, the long-term scarcity mechanism supports $CET’s value proposition.
In essence, the campaign served as a powerful onboarding tool for CET adoption among Indian users, turning casual traders into informed ecosystem participants.
What’s Next for Indian Users on CoinEx?
The success of the INR Exclusive campaign signals CoinEx’s long-term commitment to the Indian market. With regulatory clarity still evolving, proactive community-building efforts like this help maintain user confidence and platform loyalty.
Indian users can expect:
- More region-specific campaigns with higher reward pools
- Extended campaign durations for greater accessibility
- Educational initiatives to promote safer trading habits
- Enhanced tools for managing P2P risk and reputation
CoinEx has clearly positioned itself not just as a global exchange, but as a local partner for Indian crypto enthusiasts—speaking their language, understanding their needs, and rewarding their participation.
Frequently Asked Questions (FAQ)
Q: Who was eligible for the INR Exclusive campaign?
A: Only verified Indian residents who completed KYC on CoinEx and became P2P merchants could participate.
Q: How were winners selected each day?
A: Winners were ranked based on their total daily trading volume in INR between 00:00 and 23:59 IST. The top two buyers and top two sellers received rewards.
Q: Why was there a limit of 5 wins per user?
A: The cap ensured fair distribution of rewards and encouraged broader participation rather than concentrating benefits among a few top traders.
Q: Did the campaign affect $CET’s value?
A: Indirectly, yes. Increased trading volume led to higher fee revenue, boosting CoinEx’s buyback and burn activity—which supports long-term $CET scarcity and utility.
Q: Will CoinEx run similar campaigns in the future?
A: Based on the campaign’s success, it is highly likely that CoinEx will launch more localized promotions tailored to Indian users.
Q: How can I stay updated on future CoinEx campaigns?
A: Follow CoinEx’s official announcements page for updates on upcoming promotions and platform developments.
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CoinEx’s "INR Exclusive" campaign was more than just a short-term incentive—it was a strategic move to deepen roots in India’s vibrant crypto ecosystem. By combining clear rewards, fair mechanics, and strong community engagement, CoinEx has set a benchmark for localized crypto initiatives. As India continues to shape the future of digital asset adoption, exchanges that invest in trust, education, and empowerment will lead the way.