SRM Completes $100,000,000 TRON Treasury Launch

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SRM Entertainment, Inc. (Nasdaq: SRM), the world’s largest publicly traded holder of TRON (TRX) tokens, has successfully launched a $100 million TRON treasury initiative. The company has staked its entire treasury holding of 365,096,845 TRX tokens through JustLend, unlocking enhanced staking yields of up to 10% annual percentage yield (APY) by combining standard staking rewards with energy renting on the TRON blockchain.

This strategic move follows a major capital raise earlier in June 2025 and marks a pivotal shift in SRM’s corporate direction—transitioning from a traditional entertainment merchandise manufacturer to a blockchain-focused enterprise leveraging decentralized digital assets for long-term shareholder value.

Strategic Shift Toward Blockchain and Digital Innovation

SRM’s new treasury strategy underscores its commitment to capitalizing on the global adoption of cryptocurrency, blockchain infrastructure, and decentralized finance (DeFi). By securing high-yield returns on its substantial TRX holdings, the company aims to generate consistent revenue streams independent of its legacy operations.

👉 Discover how blockchain treasury strategies are reshaping corporate finance in 2025.

The company has also announced plans to rebrand as TRON Inc., aligning its identity with its evolving mission and core asset focus. This name change reflects a broader industry trend where public companies integrate blockchain assets into their primary business models.

Leadership and Advisory Reinforcement

To support this transformation, SRM has strengthened its governance and strategic positioning:

These appointments bring deep expertise in blockchain technology, digital ecosystems, and global crypto markets—key areas essential for navigating the next phase of SRM’s growth.

Justin Sun’s involvement is particularly significant given TRON’s position as a leading Layer-1 blockchain optimized for scalability, low transaction costs, and high throughput—making it ideal for stablecoin settlements and decentralized applications (dApps).

TRON Blockchain: A Leader in Stablecoin Infrastructure

Since its launch in 2017, TRON has emerged as one of the most widely adopted blockchains globally. As of June 29, 2025, it hosts approximately $80.7 billion in US dollar-pegged stablecoins, making it a dominant platform for cross-border payments and digital asset transfers.

TRON offers several advantages over other major blockchains:

These features make TRON especially effective for financial applications involving stablecoins, remittances, and DeFi protocols—all areas where institutional interest continues to grow.

Dividend Policy and Shareholder Value Creation

As part of its updated strategy, SRM plans to implement a dividend policy funded by staking rewards generated from its TRX holdings. This approach allows shareholders to benefit directly from the appreciation and yield of the company’s crypto treasury.

With up to 10% APY achievable through JustLend’s staking mechanism—which includes both staking incentives and energy rental income—the company expects recurring returns that can support regular distributions.

This model mirrors recent trends seen among blockchain-native firms and publicly traded crypto holders who use staking yields to supplement or replace traditional revenue sources.

👉 Learn how staking rewards can power sustainable dividend models in the digital asset era.

Core Business Continuity: Entertainment Merchandising

While undergoing a strategic pivot toward blockchain, SRM continues to operate its established entertainment merchandise business. The company designs and manufactures custom toys, souvenirs, and licensed products for some of the world’s largest theme park operators, including:

Many of these products are based on multi-billion-dollar franchises featured in blockbuster films and best-selling books. These partnerships ensure stable cash flow and brand visibility across global retail channels.

However, the addition of a high-performing crypto treasury diversifies SRM’s revenue base and reduces reliance on cyclical consumer spending patterns.

Keywords Driving Visibility and Relevance

To align with search intent and improve discoverability, the following core keywords have been naturally integrated throughout this article:

These terms reflect key topics users are actively searching for in 2025, especially around institutional crypto adoption, yield generation, and corporate rebranding in the digital economy.

Frequently Asked Questions (FAQ)

What is SRM’s TRON treasury size?

SRM holds a total of 365,096,845 TRX tokens in its treasury. These tokens have been fully staked via JustLend to generate yield.

How does SRM earn yield on its TRX holdings?

The company uses JustLend’s staking protocol, which combines standard staking rewards with energy renting—a unique feature on the TRON network that allows users to lease computational power for smart contract execution and earn additional income.

Is SRM changing its name?

Yes. The company plans to rebrand as TRON Inc. to reflect its strategic focus on blockchain assets and digital innovation.

Will SRM pay dividends using staking rewards?

Yes. The company intends to implement a dividend policy funded primarily by staking yields from its TRX holdings, offering shareholders direct exposure to crypto-based income streams.

Why is TRON used for stablecoin settlements?

TRON offers fast transaction finality, near-zero fees, and high throughput—making it ideal for large-scale stablecoin transfers across borders. It currently supports over $80 billion in stablecoins, ranking among the top blockchains for this use case.

Who is advising SRM on its blockchain strategy?

Justin Sun, founder of the TRON blockchain, serves on SRM’s Strategic Advisory Board. His expertise helps guide the company’s integration into the broader TRON ecosystem and DeFi landscape.

👉 Explore how leading investors are using blockchain treasuries to generate passive income today.

Forward-Looking Statements

Certain statements in this article are forward-looking and involve risks and uncertainties. Words such as “may,” “will,” “expect,” “anticipate,” “plan,” “believe,” and similar expressions identify these statements. They include projections about the rebrand to TRON Inc., potential dividend implementation, and future performance of staking yields.

Actual results may differ materially due to market volatility, regulatory changes, blockchain security risks, and macroeconomic factors. Investors should review SRM’s filings with the U.S. Securities and Exchange Commission (SEC) at www.sec.gov for a full discussion of risk factors.

The company undertakes no obligation to update any forward-looking statements beyond legal requirements.