In a bold move signaling a new chapter in corporate strategy, DDC Enterprise has unveiled plans to establish a Bitcoin reserve as part of its long-term treasury diversification initiative. The announcement also includes the appointment of Alex Yang, a seasoned leader in digital assets and blockchain innovation, as Strategic Advisor. This strategic pivot reflects DDC’s growing confidence in cryptocurrency as a legitimate store of value and positions the company at the forefront of Web3 integration within the consumer goods sector.
👉 Discover how forward-thinking companies are leveraging digital assets for long-term growth.
Strategic Alignment with Institutional Confidence
“This partnership is a testament to the shared conviction in DDC’s future and the value of Bitcoin and potentially other cryptocurrencies as a strategic asset,” said Ms. Norma Chu, Chairwoman and CEO of DDC Enterprise. “This strategic decision to launch a bitcoin reserve not only diversifies our balance sheet but also secures a premium-priced equity agreement that reflects our partner’s belief in our long-term growth.”
The initiative marks the first in a series of planned steps to integrate blockchain technology and digital asset strategies into DDC’s ecosystem. By aligning with institutional-grade investors who recognize the enduring potential of Bitcoin, DDC aims to strengthen its financial foundation while opening new pathways for innovation.
The next phase involves finalizing definitive agreements, with the initial Bitcoin purchase expected to be completed within the next 30 days.
Key Terms of the Planned Bitcoin Reserve Arrangement
The structure of the transaction is designed to balance immediate capital infusion with long-term shareholder value protection:
- 100 BTC Injection: Over approximately three months, an investor group will contribute 100 BTC—valued between $8 million and $8.5 million based on current market prices—to DDC’s treasury reserves.
- Equity Issuance with Tiered Pricing: DDC will issue shares to the investor group under a tiered premium pricing model. The price begins at $0.50 per share and increases incrementally to $1.25 per share every 4–6 weeks. The first tranche of 25 BTC will trigger the initial closing.
- Long-Term Commitment Mechanism: Shares issued will be subject to a minimum 180-day lock-up period and tied to specific performance milestones. This ensures alignment between the investor group and DDC’s sustained growth trajectory.
This innovative financing model allows DDC to access strategic capital without diluting existing shareholders at undervalued rates, while simultaneously building a digital asset reserve that may appreciate over time.
Strategic Rationale Behind the Bitcoin Reserve
DDC’s decision to hold Bitcoin on its balance sheet is grounded in three core principles:
1. Balance Sheet Diversification
Adding 100 BTC introduces exposure to one of the most liquid and widely adopted digital assets. As macroeconomic conditions continue to evolve, Bitcoin has increasingly been recognized as a hedge against inflation and currency devaluation—offering long-term upside potential.
2. Premium Equity Pricing Protects Shareholder Value
The tiered pricing mechanism rewards DDC’s growth momentum. Rather than issuing equity at a fixed discount, the escalating share price ensures that early participation comes with higher risk—and commensurate reward—while safeguarding current investors from excessive dilution.
3. Institutional Validation of Web3 Strategy
The involvement of a sophisticated investor group underscores growing institutional confidence in DDC’s leadership and its forward-looking approach. This partnership serves as a vote of trust in both the company’s operational capabilities and its vision for integrating Web3 technologies into mainstream consumer experiences.
👉 See how leading enterprises are adopting crypto reserves to future-proof their finances.
Industry Veteran Alex Yang Joins as Strategic Advisor
Complementing its financial strategy, DDC has appointed Alex Yang as Strategic Advisor—a move that further solidifies its commitment to digital transformation.
Mr. Yang brings decades of experience across traditional finance (TradFi) and digital asset markets. As CEO of Volmart, a market maker active on CME, Eurex, Bursa, and TFEX, he has pioneered cross-asset trading strategies that bridge conventional financial systems with emerging blockchain ecosystems.
Prior to Volmart, Mr. Yang served as CEO of Virtual Economy Tech Limited, a blockchain infrastructure provider for China Mobile International (CMI) and CGSE. His expertise extends into academic and policy circles—he is Vice Chairman of the Chinese Financial Association of Hong Kong and Deputy Director of the Innovation Center for Data Science at Southern University of Science and Technology (SUSTech). Additionally, he is a member of the Aspen Global Leadership Network, highlighting his influence in global economic thought leadership.
With Mr. Yang’s guidance, DDC is poised to navigate complex regulatory landscapes, optimize blockchain integrations, and explore tokenized loyalty programs, NFT-based product authentication, and decentralized community engagement models.
About DDC: Bridging Culture, Cuisine, and Innovation
DayDayCook (DDC) began as a digital culinary platform dedicated to sharing the richness of Asian cooking culture with global audiences. Today, it has evolved into a multi-brand consumer powerhouse offering ready-to-eat, ready-to-cook, and ready-to-heat products that combine authenticity, nutrition, and convenience.
The company’s portfolio includes popular brands such as:
- Nona Lim
- Yai’s Thai
- Omsom
- MengWei
- Yujia Weng
Each brand reflects DDC’s mission to make high-quality, culturally rooted food accessible worldwide—now enhanced by a bold new strategy that merges gastronomic excellence with financial innovation.
As consumer behavior shifts toward transparency and technological engagement, DDC aims to lead by example—leveraging blockchain not just for treasury management but potentially for supply chain traceability, smart contracts with suppliers, and community-driven product development.
Frequently Asked Questions (FAQ)
Q: Why is DDC adding Bitcoin to its treasury?
A: DDC is diversifying its balance sheet by allocating capital to Bitcoin, which is increasingly viewed as a long-term store of value. This move aligns with broader trends among forward-thinking corporations seeking resilience against inflation and currency fluctuations.
Q: How will the equity issuance work?
A: Shares will be issued at a tiered premium starting at $0.50 and rising to $1.25 per share every 4–6 weeks. This structure protects existing shareholders from dilution while rewarding investor commitment over time.
Q: Is this a one-time purchase or ongoing?
A: This initial plan includes 100 BTC over three months. Future allocations will depend on market conditions and strategic objectives—indicating this may be the first step in a larger digital asset strategy.
Q: What role will Alex Yang play at DDC?
A: As Strategic Advisor, Mr. Yang will guide DDC’s adoption of blockchain technology, help shape its crypto asset policies, and support integration of Web3 innovations into consumer-facing platforms.
Q: Will DDC accept cryptocurrency payments from customers?
A: While not currently implemented, this is under exploration as part of broader Web3 initiatives, including potential token-gated communities and digital collectibles linked to product lines.
Q: Are there risks associated with holding Bitcoin?
A: Yes—Bitcoin is subject to market volatility. However, DDC views this as a long-term strategic holding, consistent with institutional practices seen in companies like MicroStrategy and Tesla.
👉 Learn how businesses are managing crypto volatility with strategic reserve planning.
Looking Ahead: A New Era for Consumer Brands
DDC’s entry into digital asset reserves represents more than a financial maneuver—it’s a statement about where consumer brands are headed. By embracing Bitcoin and appointing top-tier advisors like Alex Yang, DDC is positioning itself as a pioneer in merging traditional commerce with next-generation financial systems.
As Web3 continues to mature, companies that act now will be best placed to build trust, innovate transparently, and engage digitally native audiences. For DDC, this journey has just begun.
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