The world of cryptocurrency continues to evolve, and one innovative company is redefining how users earn digital assets through everyday spending. Bring, the first white-label crypto cashback provider, has successfully raised $1.1 million in a SAFE funding round—an important step forward in its mission to integrate blockchain rewards into mainstream e-commerce.
Based in Petah Tikva, Israel, Bring is carving a unique niche in the Web3 ecosystem by enabling wallets and exchanges to offer their users a seamless way to earn crypto cashback when shopping online. This fresh capital will accelerate platform development, expand retail partnerships, and deepen integration with key blockchain players.
How Bring Is Revolutionizing Crypto Rewards
Bring’s platform bridges the gap between traditional online shopping and the decentralized finance (DeFi) world. Users can shop at over 450 popular retailers—spanning fashion, electronics, travel, beauty, software, and home goods—using regular fiat payments, while earning crypto rewards directly into their Web3 wallets or exchange accounts.
Unlike standalone cashback apps, Bring operates as a white-label solution, meaning crypto platforms can embed its technology directly into their own services. This allows exchanges and wallet providers to enhance user engagement by offering real-world utility without building the infrastructure from scratch.
Shoppers enjoy a streamlined experience: they search for products or brands like Apple™ or Nike™, browse participating stores, make purchases as usual, and automatically receive crypto rewards post-transaction. The integration is frictionless, intuitive, and designed with both crypto natives and newcomers in mind.
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Strategic Partnerships Driving Blockchain Adoption
One of the most significant outcomes of this funding round is the formation of powerful strategic alliances that will expand Bring’s reach across the blockchain landscape.
Collaboration with Starkware
A cornerstone partner in this journey is Starkware, a leader in zero-knowledge proof (ZKP) technology and the driving force behind the Starknet ecosystem. Their investment isn’t just financial—it’s part of a broader strategic partnership aimed at embedding crypto cashback functionality natively within Starknet-powered applications.
This collaboration marks a pivotal moment for Web3 usability. By linking everyday consumer behavior with Layer 2 scalability solutions, Bring and Starkware are making blockchain more accessible and rewarding for average users.
“As a strategic partner, Starkware’s collaboration with Bring represents a significant breakthrough by integrating crypto cashback into the Starknet ecosystem. We’re thrilled to be part of this innovative venture and look forward to the impact it will have on the crypto landscape,” said Eli Ben-Sasson, CEO of Starkware.
Support from Industry Leaders
Bring has also secured backing from Uri Segal, Co-founder and CEO of QualityScore, a global performance-based digital marketing agency specializing in pay-per-click (PPC) advertising.
“Proud to be a strategic partner in the success of Bring’s latest funding round, looking forward to working with the team to benefit QualityScore’s clients,” said Uri Segal.
Additionally, early-stage venture capital firm 12A, founded by the KamaTech team and notable figures in Israel’s high-tech sector, has joined the round. They are joined by Team-X, an angel syndicate led by Ariel Finkelstein, along with several high-profile individual investors.
Existing investor V3ntures, a major player in the blockchain space led by Michal Amar and Nathennel Elchaim, continues its support—validating Bring’s vision and execution.
Core Features That Set Bring Apart
Bring stands out in the crowded Web3 rewards space due to several key differentiators:
- White-label flexibility: Crypto platforms can customize and brand the cashback experience.
- Broad retail network: Over 450 merchants across diverse categories ensure wide user appeal.
- Fiat-first shopping: Users don’t need to hold or spend crypto to earn it.
- Automated reward distribution: Cashback is delivered directly to Web3 wallets or exchanges with minimal friction.
- Smart search engine: Users can search by product type ("laptops") or brand ("Samsung") and instantly see eligible stores offering crypto rewards.
These features make Bring not just a rewards platform, but a gateway for mass adoption—where earning crypto becomes a natural byproduct of daily life.
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FAQs About Bring and Crypto Cashback
Q: What does “white-label” mean in the context of Bring?
A: White-label means Bring provides its cashback technology to other companies—like crypto wallets and exchanges—who can brand it as their own. This allows them to offer crypto rewards without developing the system internally.
Q: Do I need to pay in cryptocurrency to earn cashback?
A: No. You shop using regular fiat currency (like USD or EUR) at partnered retailers. The cashback reward is paid in cryptocurrency and sent directly to your Web3 wallet or exchange account.
Q: Which cryptocurrencies can I earn through Bring?
A: The specific cryptocurrencies available depend on the wallet or exchange offering the service. Common options may include ETH, BTC, stablecoins, or project-specific tokens.
Q: Is my personal data secure when using Bring?
A: Yes. Bring prioritizes user privacy and security. Transactions are processed through secure channels, and sensitive information is protected using industry-standard encryption protocols.
Q: How do strategic partnerships like Starkware benefit end users?
A: These collaborations help bring crypto rewards into scalable, high-performance ecosystems like Starknet, improving speed, reducing costs, and increasing accessibility for everyone.
Q: Can any exchange or wallet integrate Bring’s solution?
A: Yes. Bring is designed for easy integration with Web3 platforms. Interested partners can contact Bring directly for onboarding and technical support.
A Vision Backed by Innovation and Trust
Meir (Iri) Zohar, CEO of Bring, expressed optimism about the future:
“We are excited to welcome our new partners. We are humbled by the desire of prominent figures to join our journey and are grateful for the continued support of our existing investors.”
With this new funding and an expanding network of allies, Bring is poised to scale rapidly. The company aims to onboard more retailers, deepen blockchain integrations, and expand into new markets—all while maintaining a focus on simplicity and real-world utility.
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Final Thoughts: The Future of Spending Is Rewarding
Bring is more than a fintech startup—it’s a catalyst for change in how people interact with money in the digital age. By turning routine purchases into opportunities to accumulate digital assets, it aligns economic behavior with the values of decentralization, ownership, and financial empowerment.
As blockchain technology matures, solutions like Bring will play a crucial role in onboarding millions of new users—not through complex DeFi strategies, but through simple, rewarding experiences they already understand: shopping.
With strong backing, clear product-market fit, and visionary partnerships, Bring is setting the stage for a future where every dollar spent also earns something in return—paid in crypto.
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